When entering the labor market, not only as an employee, but also as an employer, we must take care of the appropriate image of the company. Personal branding, i.e. building our reputation, is still a little-known term in Poland, but as it turns out, it is very important.
What is personal branding?
Until recently, this term was reserved for public figures – stars or politicians, but now it is also often used by managers who want to strengthen their company’s position on the market. Politicians and celebrities owe their success to a large extent to personal branding – often supported by teams of advisors and consultants. This is also particularly important in the case of new companies that are just starting their operations – for them, a good reputation is essential. According to research, as many as 70% of purchasing decisions are made impulsively and spontaneously, so image is the key to success.
Start at school
Taking care of our image should start during our education. This increases our chances on the labor market – we can get our dream job easily. How to do it? It all depends on the industry, but making useful contacts, taking part in trainings or meetings, as well as internships will certainly be a plus for a future employer, but above all, they will expand our skills, which is the most important value for a job seeker. It is also a good idea to set up profiles on platforms that help you look for a job or where you can find potential bosses, such as GoldenLine or Linkedin.
A well-regarded company
Image and brand are things that need to be constantly taken care of. Perceiving them is a process that takes many years, in a careful and thoughtful way, so we must try not to waste it with one ill-considered move. If we are not sure how to act and how to contribute to the success of our company, it is worth using the services of advisors providing services in this area. We should especially focus on our strengths, while avoiding problematic issues, remembering that the entire process is based on true information. It is also worth taking advantage of frequently offered training courses in the field of personal branding, which will help us become more familiar with the topic. Constantly growing competition in virtually every area of activity makes it necessary to start looking for unconventional solutions that will help reach customers. However, we must remember that we are not only responsible for the image of the entire company, but also for its employees – each „mistake” by one of them harms the good image of the company.
What is important?
The key thing when meeting new people is the first impression – similarly in business. Therefore, we must try to ensure that both ourselves and our company are perceived in the way we expect. When building a brand, we must present ourselves to our colleagues and clients as best as we can – as a good boss, a professional employee or an irreplaceable leader. The key, then, is to know who another person should see in us. If we decide what we want, achieving our goal will be much easier.
Author
Agnieszka Rączka
