If you use the color yellow to promote your business, you should familiarize yourself with the range of emotions it can evoke. This can help the message your brand sends become more consistent.
Yellow is a joyful color, associated with fun and idyll. From the point of view of the psychology of perception, it is one of the colors that is most strongly associated with optimism. Unlike green and red, it affects the recipient’s intellect more than their emotions. Therefore, we can compare it with values such as academic knowledge, creative thinking and modern ideas.
Better than coffee
For this reason, yellow is an excellent stimulant that supports the functioning of the brain and is great for solving logical puzzles and making rational decisions.
Too much yellow can make the observer nervous. Although it is not as persistent as in the case of red, we should keep it in mind when planning to use yellow in our graphic identification. Caution is recommended, especially since yellow can make people overly critical.
Happy business
When it comes to the business use of yellow, it works great as a color promoting children’s products. Because it stimulates creative activities, we often see toys in this color. For the same reason, it is perfect for promoting products associated with entertainment and fun.
Outside of children’s products and the entertainment industry, yellow in advertising serves as a motivating element. This is an excellent choice if we want some part of our message to be positively highlighted – in the case of a business card, it can be graphic signs encouraging contact. Yellow quickly catches the eye in a jumble of other colors.
Where does the „fast” in „fast food” come from?
This sunny color is often used when we want to encourage customers to move and take action, because most people are unable to stand for too long in places saturated with this color. That’s why there are so many yellow and red elements in fast food interiors. This encourages you to eat your meal faster, instead of eating every bite.
We should also remember about the dangers of promoting business using yellow colors. As we mentioned earlier, its excess can be dangerous, especially when we want to promote values such as stability and trust. You should also not use yellow to promote luxury goods – most people perceive this color as not very refined and cheap. (Although it also works the other way round, yellow can emphasize the low price of a given product).
Sunny business cards
To sum up, yellow means intellectual stimulation, fun, joy and movement, and if used in moderation, it will be a good lure for customers.
Below you can see different variations of what a yellow business card may look like. Which of them do you like and which don’t you like? Maybe you will find an example that will inspire you to create your own
