Sensory marketing has been enjoying growing interest for many years. This is not possible, thanks to well-thought-out techniques that enable you to activate brand associations, resolve decisions and share final strategies. Sensory attractiveness is largely influenced by external appearance, i.e. shape, size and texture. It is above all the key that will occur when the …
For every company, the greatest success, and at the same time the element that ensures its raison d’être, is having a large group of customers. As a service provider, it is our responsibility to ensure both the acquisition of new customers and the satisfaction of those who already use our services. Therefore, we must try …
When entering the labor market, not only as an employee, but also as an employer, we must take care of the appropriate image of the company. Personal branding, i.e. building our reputation, is still a little-known term in Poland, but as it turns out, it is very important. What is personal branding? Until recently, this …
The old saying goes that you make your best friends in poverty. But what if we are doing quite, quite, or even well? Then we can meet interesting and useful friends at increasingly popular networking meetings. To find friends there for years to come, it is worth approaching this way of making friends with an …
Most of the things we think about each other when we first meet come from… not thinking. Personal branding, i.e. creating a personal brand, in Poland is usually associated only with political life and marketing strategies. However, this approach should change if we take into account a broader perspective and treat the creation of one’s …
We often hear that a good impression counts. It is especially important in business contacts. If we want to be perceived as professional and trustworthy, this should be evidenced by our behavior, clothing and also the business cards we use. A business card, also known as a business ticket, is an integral element of business …
